“Red Chalk Plan” was launched by 21st Century Business Herald, which is dedicated to improving the deficiency of education resources in remote areas of China, aims at calling upon and organizing business practitioners with good education background to participate in the aid-education program, and promote the secondary allocation of education resources to boost the development of China’s rural education and the construction of a new country.

CENTURY 21 China Real Estate which is located in so many cities with thousands of franchisees and brokers contributes to the public interest program of Red Chalk Plan, implements rural education and promotes spiritual poverty alleviation by joining hand in hand with 21st Century Business Herald with the simplicity and lofty sentiments of an idealist and the consciousness and rationality of an enterprise citizen.

Till October 2007, five gold emissaries from CENTURY 21 China Real Estate participated in the Red Chalk Plan Aid-education program.