On March 15, 2007, Century 21 China Real Estate initiated a program dubbed  "trading storm of a thousand franchises" and a national real estate knowledge competition was conducted over two and a half months. In this program, 3 first prizes of a Peugeot car were given out across the nation. The grand prize award winners in 2007 were Zhang Hong in Xi’an, Shi Hao in Beijing and Wang Chenyu in Shanghai.

The competition for the national real estate knowledge contest was fierce as 18 regional branches of Century 21 China Real Estate accumulated 30,000 consumers participating and all hoping to win a new car. In addition to numerous awards with values of up to RMB 5,000, one special award was granted through lottery in each region. Winners of these special awards would participate in the contest for final award. Participants took closed-book, computerized and timed examinations at regional branches under the supervision of local employees. Prizes were then awarded based on score.